Kappeler, Krystal, author2017-12-182017-12-182017https://hdl.handle.net/10217/185461Consumers are faced with a plethora of goods and services to drive their own satisfaction, yet many consciously choose to give their resources away philanthropically. Economists disagree regarding relevant variables for an ideal empirical model of this phenomenon. This research begins with an in-depth literature synthesis investigating factors which drive philanthropy, marrying schools of economic thought and consumer behavior with a review of economic research articles, interviews, and industry reports. This study then utilizes panel data to test theoretical models and inform policy decisions, to ultimately contribute to quantifying the impact of philanthropy on the United States’ capitalist market.born digitalStudent workspostersengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.philanthropyaltruismservicepublic goodscharitable givingscholarshipText