Morrison Pibel, Laura, artist2017-11-292017-11-292017https://hdl.handle.net/10217/185164Colorado State University Art and Art History Department capstone project.Capstone contains the artist's statement, a list of works, and images of works.The artist's statement: I approach graphic design projects akin to creating characters. Like a character profile, I consider the personality of the piece, the tone of the place, the audience it will interact with, and what mood I am trying to convey. These all influence what I see as the character of the design - whether the lines are rigid or free flowing, the colors vibrant or muted, the texture glossy or soft. This kind of development guides me in understanding the project deeper and how to justify my decisions. My focus tends to be on the illustration work as the primary communicator of the project and I challenge myself to experiment on the styles of my designs, the mediums, and the technical aspects. A key part of my process is the audience. I am constantly thinking of the audience and how they will perceive the works. This means I approach designing from an introspective place, reflecting on what the designs communicate to me personally. I also view it as a collaborative effort where I value the feedback and perspectives of other people to develop and enhance the design. Viewing design from a character and audience standpoint guide my investigation of the project and further my understanding of design as a communicator.born digitalStudent worksengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.graphic designartImage