Appleby, Christopher, authorCostanigro, Marco, authorThilmany-McFadden, Dawn, authorColorado State University, Department of Agricultural and Resource Economics, publisher2007-01-032007-01-032012-12http://hdl.handle.net/10217/69286This report covers the following ke points for the wine industry: A considerable share of consumers believe that sulfites in wine cause headaches; Consumers reporting headaches after moderate wine consumption are particularly receptive to low-sulfite wine marketing assurances; Consumers are willing to pay a small premium for low-sulfite wines, but only if it does not com-promise quality levels. Marketing opportunities may be particularly attractive to smaller producers if they determine small batch production methods result in reduced wine spoilage risks.born digitalreportsengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.low-sulfiteheadachessulfiteswine consumptionwine industryText