Vigil, Anthony Taeyang, authorSeel, Peter B., advisorSwitzer, Jamie S., committee memberVigil, Patricia M., committee member2007-01-032007-01-032011http://hdl.handle.net/10217/47418This study examined college students' consumer knowledge and how information overload affect students' understanding of High-Definition Television (HDTV). It explored the possible contributing attributes that may lead to information overload. It examined students' knowledge of High-Definition Television, and how both experience and perception of HDTV can influence information intake. When High-Definition TV was being touted to the world, broadcasters, manufacturers, and the government were rushing to inform the public of the transition and its impact. From $40 coupons for conversion boxes to differences between Plasma and DLP, the consumer was inundated with information related to HDTV. This study looks at the various constructs that create information overload allowing us to avoid useless, fragmented information that can hinder the decision making process. It provides insight into how consumers ingested this flow of information that can possibly save millions in information promotion and dispersion. Additionally, it provides important comprehensive substance to uncovering consumer behavior.born digitalmasters thesesengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.adoptioncognitive loadconsumer knowledgehigh-definition televisioninformation overloadtechnologyText