Deselnicu, Oana, authorCostanigro, Marco, authorThilmany-McFadden, Dawn, authorColorado State University, Department of Agricultural and Resource Economics, publisher2007-01-032007-01-032012-08http://hdl.handle.net/10217/67840Businesses commonly seek ways to increase their competitive advantage in the marketplace, and marketing strategies often include differentiation through brands, promotions, label information or placement in popular marketplaces. An increasing number of food companies are creating loyal customers through connecting to concerns buyers may have about the environment, food safety, community issues and other social issues. This fact sheet explores how the dairy industry could frame their company actions to best match the interests, perceptions and values of dairy consumers.born digitalreportsengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.USDA Organicdairy farmersRBST-freeconsumer loyaltysocial initiativesUSDA Organicdairy farmersRBST-freeconsumer loyaltysocial initiativesText