Baumann, Zoe, artist2022-12-132022-12-132022https://hdl.handle.net/10217/235877Colorado State University Art and Art History Department capstone project.Capstone contains the artist's statement, a list of works, and images of works.The artist's statement: My name is Zoe and I'm a graphic designer and video artist based out of Fort Collins, CO. I am a lover of the intersection of art and music, specializing in band merchandise and branding as well as music videos and live video synthesis for concerts. I am interested in how the intersection of art and music comes together to create a visceral experience and community engagement for its viewers. I take inspiration from art movements such as art nouveau, surrealism, folk art, op art, and many others to create my artistic lexicon. While my inspirations are centuries old, I strive to keep my work feeling contemporary and fresh through a high-contrast graphic style. It's important to me to pay homage to the long and beautiful history of design, as I feel a connection to its humanity and decorative elements. My design methodology starts with the concept, where I first research to understand my aesthetic goals and historical references. I then consider the necessary steps to take for the final product, particularly the dimensions needed for web or print, the necessary information, and the compositional hierarchy. Throughout the design process, I keep an intuitive workflow while paying close attention to color theory, composition, and cohesive typography. When working with clients, I make sure to keep them involved throughout the process so that everyone is heard and on the same page. The last steps of fine-tuning, printing, and sending the work off are my favorite, as I get to see the final outcome and its eventual real-life applications. My graphic design practice is guided by the intersection of art and music and modernizing vintage design movements. My methodology consists of intentional and well-researched decisions, informed by conversations with clients and my personal design sensibilities.born digitalStudent worksengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.graphic designText