Walter, Cameron, authorOtt, Brian L., authorNational Communication Association, publisher2007-01-032007-01-032000Ott, Brian and Cameron Walter, Intertextuality: Interpretive Practice and Textual Strategy. Critical Studies in Media Communication 17, no. 4 (December 2000): 429-446. http://dx.doi.org/10.1080/15295030009388412http://hdl.handle.net/10217/60071Brian Ott was a professor in the Department of Speech Communication at Colorado State University.Includes bibliographical references (pages 444-446).In contemporary media scholarship, the concept of intertextuality is used to describe both an interpretive practice of audiences and a stylistic device consciously employed by producers of media. This study examines how the frequent, scholarly conflation of these two conceptions has weakened the theoretical usefulness of both perspectives. Turning to the view of intertextuality as stylistic device, the essay identifies parodic allusion, creative appropriation, and self-reflexive reference as three distinct intertextual strategies. It concludes by considering the ways audiences use these devices to define their identities and order their experiences.born digitalarticleseng©2000 National Communication Association.Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.authortextual strategytextual ideologiesmedia scholarstextaudienceTexthttps://dx.doi.org/10.1080/15295030009388412