Tolbert, Jeffrey A., editorFoster, Michael Dylan, editorUtah State University Press, publisher2024-09-242024-09-242024https://hdl.handle.net/10217/239483Broadens folklore analysis to critically consider all manner of vernacular and commercial engagements to investigate how "folklore" is understood and mobilized within a variety of popular discourses and in different commercial marketplaces, in commodities, and in genres.--Provided by publisher.Introduction: the value of recursion / Jeffrey A. Tolbert -- Bits and pieces: exotification and the allusion of authenticity in Southern African wildlife tourism / Lisa Gilman -- Simply Sara and the art of hominess: performing the folkloresque in the YouTube kitchen / Susan Lepselter -- Fairytale as fuck: antimodern media, sensory experience, and the folkloresque / Anthony Bak Buccitelli -- Folkloresque at work: tales of the Nepali theki / Claire Cuccio -- Fictitious folklore and world-making in popular culture / Timothy Gitzen and Ilana Gershon -- Local cosmologies, the folkloresque, and the fantastic in the Japanese Himukaizer tokusatsu action hero media mix / Debra J. Occhi -- Monstrous longings in the age of insurrection: a Twilight postmortem / Kimberly J. Lau -- From Jacob Grimm to the White Witch of Devil's End: Hammer horror, folk horror and the folkloresque in Doctor Who / Paul Cowdell -- "Vernacular wolf-men": the folkloresque transformation of the werewolf in Universal's cycle of werewolf films (1935-1948) / Craig Thomson -- Can such things be? Ambrose Bierce and the newspaper folkloresque / Paul Manning -- The devil you know: reclaiming the ambivalent witch in modern traditional witchcraft craft / Catherine Tosenberger -- Atlantis: unraveling a folkloresque tapestry / David S. Anderson -- Monk, Greeley, Ward, and Twain: the folkloresque of a western legend / Ronald M. James -- Nothing is original: mimesis, Amabie, and the spirit of open access / Michael Dylan Foster.born digitalbooksengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.All rights reserved. User is responsible for compliance. Please contact University Press of Colorado at https://upcolorado.com/our-books/rights-and-permissions for use information.Folklore in popular cultureFolklore -- Economic aspectsFolklore -- Social aspectsFolklore in motion picturesFolklore in motion picturesMass media and folkloreTextAccess is limited to the Adams State University, Colorado School of Mines, Colorado State University, Colorado State University Pueblo, Fort Lewis College, Metropolitan State University of Denver, University of Alaska Fairbanks, University of Colorado Boulder, University of Colorado Colorado Springs, University of Colorado Denver, University of Denver, University of Northern Colorado, University of Wyoming, Utah State University, and Western Colorado University members only.