Worrell, Jennifer, author2017-11-132017-11-132017https://hdl.handle.net/10217/184930The Global Financial Crisis of 2007-2010 shook the world. The luxury sector was previously thought to be impervious to economic decline because of its non-cyclical nature (Som & Blanckaert, 2015). However, research has shown that the luxury market was not immune to economic downturn (Halliburton & Kellner, 2011). Relatively few studies have been done about the luxury market brand management during times of economic crisis (Cavender & Kincade, 2014). This exploratory multiple-case study will seek to uncover how and why luxury fashion brand leaders choose brand management strategies during economic crisis.born digitalStudent workspostersengCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.luxurybrand managementcrisisText