Fight Fast Fashion: A Social Media Awareness Campaign About Fast Fashion
As the trillion dollar fast fashion industry continues to grow, it is important that consumers are aware of the detriment it has on people and the planet. Fast fashion exploits human rights and the environment because of its high demand and unmonitored regulations. While Generation Z is spearheading an environmental revolution, the fast fashion industry seems to have been glossed over by these digital natives. In response, a social media awareness campaign, Fight Fast Fashion, was created to help educate consumers on the impact their purchases have on individual and societal levels. The following ...
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Author(s):Preuit, RachelDate Issued:2016Format:born digital; masters thesesThe over consumptive behaviors in society often cause a great deal of environmental impact. Many consumers are unaware of their impact when they purchase low quality, inexpensive apparel items, sometimes referred to as ...