Marketing in the Modern World : Tourism After Terrorist Attacks
The travel and tourism industry is one of the world's largest industries with a global economic contribution (direct, indirect, and induced) of over 7.6 trillion U.S. dollars in 2016. The direct economic impact of the industry in the areas of accommodation, transportation, entertainment, and attractions, was approximately 2.3 trillion U.S. dollars that year (United Nations World Tourism Organization, 2017). However, in recent years, the prevalence of terrorist attacks is causing hesitation in would-be travelers and stigmatizing certain destinations. According to Statista, the number of terrorist ...
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