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Miscommunications Between Nutritional Scientists and Mainstream Media with Regard to Acai Berry (Euterpe Oleracea), The
Author(s):Hanekamp, Rudi L.
This review of the miscommunication between the media and scientific nutritional researchers focused on the marketing of the acai berry (Euterpe Oleracea). Through comparing news stories from mainstream media outlets such ...
Social Marketing for a Cause
Author(s):Collums, Carly M.
This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions ...