Alumni Identity: A Structural Equation Approach to Beliefs and Behaviors
The relationships between alumni identity, engagement, and donations have been widely studied, but their true nature is still largely unknown due to the diverse factors suspected to contribute to donor motivations. Using the framework of organizational identity (OID) theory, this study comprehensively examined the way in which these constructs interact with each other using structural equation modeling (SEM). The alumni community of a small, selective, liberal arts college served as the population of interest. The data consisted of an alumni survey, institutional engagement information, donation ...
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Mendez, Sylvia L.