Understanding ethical consumers : assessing the moderating effects of price sensitivity, materialism, impulse buying tendency, and clothing involvement
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The purpose of the study was to explore the antecedents of ethical consumer behavioral intention. The first objective was to investigate the relationship between ethical traits and attitudes toward social responsibility in the apparel and textiles industry. The second objective was to determine whether the attitudes predict socially responsible apparel purchasing intention and ethical post-purchase returning intention. The third objective was to examine the roles of individual characteristics as moderators between the relationships of attitudes and behavioral intentions. Social desirability bias ...