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The wine headache: consumer perceptions, marketing, and pricing implications for non-sulfited wines

Date

2012-12

Authors

Appleby, Christopher, author
Costanigro, Marco, author
Thilmany-McFadden, Dawn, author
Colorado State University, Department of Agricultural and Resource Economics, publisher

Journal Title

Journal ISSN

Volume Title

Abstract

This report covers the following ke points for the wine industry: A considerable share of consumers believe that sulfites in wine cause headaches; Consumers reporting headaches after moderate wine consumption are particularly receptive to low-sulfite wine marketing assurances; Consumers are willing to pay a small premium for low-sulfite wines, but only if it does not com-promise quality levels. Marketing opportunities may be particularly attractive to smaller producers if they determine small batch production methods result in reduced wine spoilage risks.

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Subject

low-sulfite
headaches
sulfites
wine consumption
wine industry

Citation

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