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dc.contributor.advisorSivakumar, Gayathri
dc.contributor.authorYoun, Kibum
dc.contributor.committeememberPark, Young Eun
dc.contributor.committeememberWilliams, Elizabeth A.
dc.date.accessioned2020-09-07T10:08:32Z
dc.date.available2020-09-07T10:08:32Z
dc.date.issued2020
dc.description2020 Summer.
dc.descriptionIncludes bibliographical references.
dc.description.abstractThe study examines the effect of psychological distance on psychological reactance toward e-smoking cessation campaigns, attitude for the e-smoking cessation campaign message, and intention to quit e-smoking as a response to campaign messages as well as the potentially moderating effect of preexisting message fatigue between message types based on psychological distance and psychological reactance. To test effects of psychological distance, 360 participants were randomly assigned to one of four conditions: 1) near social distance and high hypothetical distance, 2) distant social distance and high hypothetical distance, 3) low social distance and high hypothetical distance, and 4) low social distance and low hypothetical distance. The current study found that people exposed to the near social frame showed a higher level of psychological reactance. Moreover, people experiencing higher message fatigue showed a higher level of psychological reactance, which led to a decreased attitude for the e-smoking cessation campaign message and a decreased intention to quit e-smoking. This study will ultimately inform how researchers should consider the importance of adverse effects for improving the effectiveness of campaigns. Furthermore, the finding from the current study would not only extend earlier studies on psychological reactance, message fatigue, and psychological distance based on Construal level theory (CLT), but also provide practical suggestions to campaigners and practitioners.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierYoun_colostate_0053N_16131.pdf
dc.identifier.urihttps://hdl.handle.net/10217/212012
dc.languageEnglish
dc.publisherColorado State University. Libraries
dc.relation.ispartof2020- CSU Theses and Dissertations
dc.rightsCopyright of the original work is retained by the author.
dc.subjecthealth communication
dc.subjectpsychological distance
dc.subjectsmoking
dc.subjectmessage fatigue
dc.subjecte-smoking cessation campaigns
dc.subjectpsychological reactance
dc.titleEffect of psychological distance on e-smoking cessation campaign messages, The
dc.typeText
dcterms.rights.dplaThe copyright and related rights status of this Item has not been evaluated (https://rightsstatements.org/vocab/CNE/1.0/). Please refer to the organization that has made the Item available for more information.
thesis.degree.disciplineJournalism and Media Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)


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