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    Millennial consumers' responses to cause-related marketing in support of LGBTQ homeless youth 

    Author(s):Hensley, Cammie; Diddi, Sonali; Hyllegard, Karen
    Date Issued:2019-08-14
    This study explored Millennial consumers' responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative ...

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    AuthorDiddi, Sonali (1)Hensley, Cammie (1)
    Hyllegard, Karen (1)
    Subjectcause-related marketing (1)information processing (1)LGBTQ homeless youth (1)message framing (1)self-schema (1)skepticism (1)... View MoreDate Issued2019 (1)Has File(s)Yes (1)

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