• Millennial consumers' responses to cause-related marketing in support of LGBTQ homeless youth 

        Author(s):Hensley, Cammie, author; Diddi, Sonali, author; Hyllegard, Karen, author; MDPI, publisher
        Date Issued:2019-08-14
        Format:born digital; articles
        This study explored Millennial consumers' responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative ...