Jack Ford : capstone
The artist's statement: My love for exploration stems from the need I feel to tell a story through design. Being in the mountains and traversing new terrain are the primary drivers that have led me to become who I am. The design I produce for clients is meant to show the authenticity that lies within their brand and product lines. Using photography on expeditions has been the canvas for my marketing material for most brands in the outdoor market thus far. My work is meant to steer clear from posed marketing and supply consumers with an authentic experience for what a particular product is meant ...
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