Anna Berman: capstone
Date
2019
Authors
Berman, Anna, artist
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Abstract
The artist's statement: As both a graphic artist and a printmaker, I strive to connect communication arts with fine arts. On the surface, these two mediums may seem vastly different, one heavily relying on computers and the other on chemical processes. However, they represent an evolution where printmaking introduces reproducibility and advertising to the fine arts world. This became the main idea behind graphic design. As an artist, I am fascinated by this relationship and how these two media are both compatible and contrasting. In my prints I create rich color and subtle texture, and then juxtapose those with the graphic lines of written word. I have learned to work abstractly with my prints, putting lines and shapes down and then reacting to those. This method has allowed me to constantly discover new compositions and challenges me to adapt to new challenges I encounter. I can then take what I have learned and be much more experimental with type and graphics. My work represents finding the most creative and unique solutions for different communication purposes. It is my job as a graphic designer to make each advertisement or company stand out. I use my printmaking background and interest in fine arts to make my graphics have a personal touch and differentiate them from other computerized designs. I apply this to my graphic design work by sketching and visually brainstorming with my client to create something that suits their business. This allows me to have a conversation with the client in my own visual language so that we are on the same page. It also involves making many versions of the final product and continually tweaking it, and not just jumping on the easiest solution. This brings a more personal touch to each design I create so that each client has a unique piece of art as well as an advertising agent.
Description
Colorado State University Art and Art History Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.
Capstone contains the artist's statement, a list of works, and images of works.
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Subject
graphic design