Unhappy with their body?: how Generation Y men respond through clothing behaviors
In the Western society, more men have become interested in body-related issues which led to the growth of their body concerns. Further, men have become more involved in fashion which positively influenced the increase of men's clothing consumption recently. Despite of the fact, there has not been much research done based upon men's body-related issues and its influence on their clothing related behavioral responses. The current study investigated whether heterosexual men in Generation Y's self-esteem would influence their degree of body dissatisfaction and how their body dissatisfaction would ...
(For more, see "View full record.")