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Cierra Lorenz: capstone

Date

2014

Authors

Lorenz, Cierra, artist

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Abstract

The artist's statement: Graphic designers are situated within a peculiar niche within society. Lodged between art and feeling and information, designers have the seemingly impossible charge of synchronizing these elements in a perfect, simple union. Such interdisciplinary tasks are not for the faint of heart or for those who simply see graphic design as easily digestible computer art. I try to consider myself gifted with not just a singular skill, but with this interdisciplinary craft that allows me to work with depth and varied artistic goals. I seek to reclaim graphic design as a craft and push past the current notion of it being singularly skilled with software and computer-generated graphics. Those, while essential to modern design, are not the limits to design and I push to look to both new, innovative new techniques like 3D printing and modeling to traditional, venerated design techniques such as printmaking and letterpress. Graphic design is a social and evolving craft, and its artistic goals must be considered from a very socially aware lens. I like to think that I have a very distinct and unique perspective on life and people; I am very passionate about equality and diversity, and as a Women's Studies Minor and a feminist, I have a unique approach to how I treat people and different situations. As a designer and a critic of society, I am uniquely capable to lift my interpretation of modern graphic design back to the level of fine art and craftsmanship that it once previously occupied. Design is my craft and I am the craftswoman of my design. In my work, I purposefully work to combine mediums by incorporating elements of drawing, painting, photography, etc. Some pieces of my portfolio are entirely digitally generated, yet rely on a multidisciplinary approach by incorporating research and knowledge from history, women's studies, and geography, etc. I find that it is extremely important to examine design from this multidisciplinary framework instead of a singular viewpoint to create the most authentic (or inauthentic) artwork possible.

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Colorado State University Art Department capstone project.
Capstone contains the artist's statement, a list of works, and images of works.

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