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Female Muslim consumer purchase preferences for digitally printed portable prayer rugs
Author(s):Altilmisani, Maram M., author; Sparks, Diane, advisor; Yan, Ruoh-Nan, committee member; Lindsay, James, committee member
Format:born digital; masters theses
The purpose of this study was to investigate female Muslim consumer preferences related to digitally-printed portable prayer rugs in the context of the FEA (Functional, Expressive, and Aesthetic) consumer needs model. For ...