Browsing Agricultural Marketing by Author "Deselnicu, Oana"
Obtaining and managing reputation price premia in markets for experience goods: evidence from academic research on the wine market Author(s):Costanigro, Marco; Deselnicu, OanaDate Issued:2009Format:born digital; reports
Author(s):Costanigro, Marco; Deselnicu, Oana; Kroll, StephanDate Issued:2013-11Format:born digital; reportsProduct attributes (such as whether the product is organic) have been used to analyze consumer choices in market data. However, rather than generating utility directly, these attributes may instead be valued as a signal ...
Creating loyal customers through social responsibility: how do dairy consumers value issue-based initiatives? Author(s):Deselnicu, Oana; Costanigro, Marco; Thilmany-McFadden, DawnDate Issued:2012-08Format:born digital; reportsBusinesses commonly seek ways to increase their competitive advantage in the marketplace, and marketing strategies often include differentiation through brands, promotions, label information or placement in popular ...