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Item Open Access A call for industry specialization: an academic perspective on the importance of qualitative research(Colorado State University. Libraries, 2021-05) Krukowski, Kipp A., author; White, Lawrence Justin, Jr., author; The Value Examiner, publisherThe purpose of this article is to highlight the advantages of specialization in business valuation. Industry specialists have the ability to craft the most insightful questions about a subject company and to understand the corresponding impact on value. We do not attempt to identify which industries or situations warrant the use of a specialist, or who should make that determination. Rather, we challenge the valuation industry to collectively develop a standard for when a specialist is needed.