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Browsing by Author "Scolere, Leah, committee member"

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    Tailored for the gram: a technocultural analysis of Nigerian Igbo women fashion designers' self-presentation on Instagram
    (Colorado State University. Libraries, 2022) Enyinnaya, Joy, author; Arthur, Tori, advisor; Humphrey, Mike, committee member; Wolfgang, David, committee member; Souza, Caridad, committee member; Scolere, Leah, committee member
    Using African Technocultural Feminist Theory, this study uncovered the ways Nigerian Igbo women fashion designers use Instagram and its affordances to perform digital identities online as well as examined their negotiation of patriarchal ideologies within Igbo culture. The Critical Technocultural Discourse Analysis (CTDA) of Instagram posts and interview data revealed Nigerian Igbo women fashion designers employed self-promotion and cultural digitization of Igbo-centric fashion in their self-presentation online. Instagram's affordance of photos allowed them post visually appealing pictures which showcased the intricacies of their designs as well as facilitated the designers' cultural digitalization of Igbo-centric fashion while creating space to challenge patriarchal structures within Igbo culture. The analysis also showed Nigerian Igbo women fashion designers value building and maintaining professional relationships with their clients as they embodied visual aesthetics, relatability, and authenticity in their self-presentation online. Implications, recommendations, and limitations were discussed.
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    The paradox of cellphones: a media dependency study on college-aged teens and their cellphone use
    (Colorado State University. Libraries, 2023) Cooper, Carson Kane, author; Martey, Rosa, advisor; Wolfgang, David, committee member; Scolere, Leah, committee member
    The cellphone has become a common tool for entertainment, communication, and information in everyday American life. However, with increased dependency on the cellphone, users are also seeing negative repercussions of their relationships with them. Research has found that cellphones are associated with feeling social and job pressures, anxiety, and depression. The media available through cellphones are intentionally crafted to hold users' extended attention and keep them engaged and active for long periods of time. Those who find themselves fighting against their own habits of cellphone use may be struggling against the software designers who make it difficult for users to disconnect themselves from their smartphones. This thesis studies the relationships between college-aged teens and their cellphones to understand the potential tensions between depending on this technology and feeling it is too demanding and distracting. It uses a series of in-depth interviews to address the research question: How do young adults view and feel about their relationship with their cellphones, and to what extent do they believe they are in control over their cellphone use? The theoretical framework of media dependency theory guides this project's approach by integrating considerations of how society plays a role in relationships with media technology. It also introduces key aspects of why users feel they want to escape their cellphones while examining the factors that make it so difficult for individuals to be without their cellphones. As a social level theory, media dependency theory aids in examining the role of the cellphone in society as a whole, and how individuals' relationships with their phones influence their broader social world.