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Theses and Dissertations

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https://hdl.handle.net/10217/100387

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Browsing Theses and Dissertations by Author "Anderson, Karrin, committee member"

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    Beautiful transgressions: subversion and visibility in YouTube's beauty community
    (Colorado State University. Libraries, 2023) Marshall-McKelvey, Kira, author; Elkins, Evan, advisor; Hughes, Kit, committee member; Anderson, Karrin, committee member; Arthur, Tori, committee member
    YouTube influencers must navigate the platform's capricious algorithm in order to achieve and maintain visibility online. The attention economy necessitates visibility labor for YouTubers to succeed in digital content creation. In particular, YouTubers must consider advertiser guidelines so that their content gets monetized (and subsequently rendered more visible). Content on YouTube that achieves high visibility tends to reinforce hegemonic logics of self-branding and gender. The beauty community, which produces feminized cultural outputs, is a highly commercial space on YouTube that rewards capitalist-affirming logics of gender and women's empowerment. Working in conversation with scholarship that explores the resistive possibilities of "LeftTube" (leftist YouTube), I highlight subversive tactics that women beauty gurus use without sacrificing their visibility online. Threading in discourse of play and fun, I argue that women beauty gurus can subvert postfeminist, neoliberal norms that discipline and confine gender performance. I first identify the normative genre conventions of the contemporary YouTube beauty community. Then I argue that RawBeautyKristi challenges norms of new momism and the "always on" digital entrepreneur by performing negative affect as a symptom of alienation, decentering western and masculine temporal structures, and complicating aesthetic labor in relation to neoliberal motherhood. Next, I argue that Nappyheadedjojoba performs platform-specific-intimacy to activate an ostensibly apolitical audience. Specifically, on YouTube, her incongruous references to makeup relieve tension, she utilizes beauty-specific terminology to familiarize her politics, she engages respectability politics, and she incorporates self-promotion as relational labor. On Patreon, she positions audience support as promoting creative liberty, she employs self-disclosure in relation to her politics, and she engages ratchetry as resistance. These strategies cultivate a sort of political authenticity. Lastly, Jenna Marbles's playful performance of failure to be part of YouTube's beauty community lluminates the inaccessibility of a seemingly open, democratizing space. By positioning herself as a YouTube viewer who unsuccessfully attempts tutorials, framing excess in contrast to the quest for natural beauty, exaggerating her status as an aging 32-33 year old lady, and flouting YouTube's self-branding conventions, Mourey reveals an attention economy in the beauty community that privileges postfeminist norms of age, beauty, and femininity. Ultimately, my dissertation aims to provide those in precarious positions with tactics to challenge dominant structures in ways that are invisible to those in power.
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    The complicitous salute: silencing female survivors of sexual violence in the U.S. Military
    (Colorado State University. Libraries, 2015) James, Sara, author; Dunn, Thomas R., advisor; Anderson, Karrin, committee member; Steele, Catherine, committee member
    Driven by growing concerns about sexual assault in the U.S. military and public questioning of current reporting procedures, this thesis examines why female military assault survivors do not come forward and report the crimes committed against them. More specifically, I argue that sexual assault in the U.S. military goes underreported and ignored due in part to the military’s culture of masculinity, silence, and complicity. To make sense of this military culture and the attendant discourse surrounding sexual assaults, I study two rhetoric texts through a critical rhetoric perspective. My first text consists of meaningful fragments of mediated public address centered on news coverage of Senator Kirsten Gillibrand and her proposed legislation to reform military sexual assault: the Military Justice Improvement Act. My second text is a fictional narrative of similar military sexual assault legislation in the Netflix series House of Cards. Through my analysis, I consider my texts using a critique of domination and a critique of freedom to demonstrate how public discourse about sexual assault and its reporting challenges the hegemonic structure. In doing so, I employ an examination of critical rhetoric to expose a text’s possibility for social change.